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Finding Domain Names
How to Choose a Domain Name that is right for your business.
There are hundreds of thousands of domains to choose from. Below are the most
important things to keep in mind when searching for the right domains.
Relevance
Make sure there is a clear connection between your domain name and your website.
Domains that are too generic make this difficult. For example: PetsToys.com is
better than PetsWeb.net.
Easy to Remember
Find domain names that are catchy, short, and easy to spell and say. Pronounce the domain three times aloud. Does it sound natural?
Imagine yourself telling a potential customer about your website. Is it easy to convey and remember?
Evaluate Keyword Searches
If your domain name is an exact match of a search keyword, your website will
likely appear near the top of those results. This can help your site get
valuable traffic. Consider the most popular and relevant keyword searches for
your business and see if they are available as domain names. You can try this
by going to any search engine such as yahoo.com, google.com, or msn.com.
Pay Attention to the Extension
.com is the most popular. Others that are well-known and can deliver value
are .net, .org, .biz, and .info. You must consider your competition and whether
you want to buy all the extensions for your domain name. If you sell products to
an international market, consider country-code domains. In this case, you might
secure the .com, the .net, and the country-code, as appropriate (e.g., .co.uk).
Find Similar Domains
You may find a number of attractive domains for your business. You should consider
protecting your brand and increasing your reach by securing multiple names.
There could be multiple opportunities to get search engine traffic. You can easily
forward one URL to another domain, which means that you can create one website
that many domains point to.
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